From CEOs to Soloprenures – We all need gatekeepers
If you are really running a REAL business with the intention of making revenues, you SHOULD BE concerned about maximizing the use of your time. Often times customers do not understand the value of your time. YOU must help them understand.
In Anthony Parinello’s book, Secrets of VITO – Think and Sell Like a CEO he talks about the CEO’s perspective on the critical use of time. As solopreneurs, entrepreneurs and small business owners we can spend elaborate amounts of time talking to and wooing prospects without them ever converting to a pay customer.
Is that OK for you? Does that not bother you?
Well, it doesn’t work for CEOs, neither does it work for me. CEOs hire “gatekeepers” whose job it is to protect the CEO from time-busters. Solopreneurs, entrepreneurs and small business owners don’t really have the luxury of hiring such a person, but our time still needs a gatekeeper.
What can you do about it? You’ve got to do something different. Time is of the essence!
Watch my vid where I talk about this issue. Let me know your thoughts.